Should your Portfolio Always Seek the Highest Return?

Matt Corthell, CFA, President and CEO |

Many people, particularly competitive people, see the market as a game. This competition can fuel risk taking in search of higher returns. While it is important to have an efficient portfolio, the idea of seeking the highest return may not be the greatest for your family.

If not seeking the highest return, what should be the purpose of your portfolio? The purpose of your portfolio should be to maximize the likelihood that your portfolio allows you to achieve your financial goals. This could be retirement, a home downpayment, college for your kids or a plethora of other goals.

Only once your goals are known can a portfolio be designed to meet them.

As a result, this how we work our clients to help with their financial needs:

  1. Deep Dive Information Gathering

We sit down with our clients and get a full picture of their financial situation. From their assets, any debt outstanding, incomes, insurances and learn their aspirations for the money they have built.

  1. Proposal

We take that information and build a financial plan. This can vary widely depending on the circumstances. The plan for a 50-year-old senior executive with 2 kids heading into college and retirement on the horizon will generally be far different than newlyweds who have built up cash and are unsure how to allocate while planning for their first child.

  1. Implement

A plan is worthless if it’s never put into action. We work with our clients to help implement many aspects of the plan. Our goal is to be your trusted resource and gain peace of mind that we have it covered.

  1. Review

Life happens. Births, deaths, job, and markets all change and the plan likely will too. Over time we incorporate new information to check what changes are needed and continue to work alongside our clients to implement those changes.

Between stock options, 401(k)s, bonuses, family demands, the choices Connecticut executives face for your financials can be overwhelming. If you are interested in learning about how our advisors may be able to help your situation, feel free to click here.




This commentary reflects the personal opinions, viewpoints, and analyses of Wooster Corthell Wealth Management, Inc. “WCWMI” employees. The information presented should not be viewed as a comprehensive analysis of the topics discussed but instead is general in nature.

The views reflected in the commentary are subject to change at any time without notice. WCWMI makes no representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information presented.

This commentary may contain information that might assist you in the development of subsequent discussions with the appropriate professionals and should not be construed as tax planning, estate planning or insurance advice. Neither WCWMI nor its employees are accountants, attorneys, or insurance agents. Therefore, please consult your tax professional, attorney, and/or insurance agent regarding your specific situation.

Wooster Corthell Wealth Management, Inc. has been an Investment Adviser registered with the Securities and Exchange Commission since 2001. Registration does not imply any level of skill or training. Additional information about us is available on the SEC's website at